Waysun Inc.

Waysun's entry into the world of VR Gaming

Waysun’s Entry Into the World of VR Gaming

Due to an increase of consumer attention and fascination in VR gaming, Waysun Inc. has decided to weave its way into the ever-evolving industry with Olly Power Play: an innovative, target-based challenge for the Oculus.

Since the inception of the company in 2016, Waysun Inc. has established itself as a full-service media and games publisher for owned and licensed content distributed across mobile, PC, and TV platforms in the U.S. and global markets. They specialize in providing critical and effective services for developers in the industry to successfully launch and further capitalize on their games and other products.

Over the past few years, the growing interest in the VR community has created a high demand for games on devices such as the Oculus Quest 2.

Waysun’s Software Engineer Lead, David Schiff states, “VR is a very interesting platform that enables a host of different game design options that other platforms are simply unable to support. VR is becoming increasingly more popular, and until recently, it has been a very limited platform due to high headset costs. With Oculus Quest 2, VR has become much more accessible, so there is a much larger VR player base than there ever was.”

Waysun Inc. values innovation and excellence, therefore, it is no surprise that the company decided to venture out into the world of virtual reality with the release of Olly Power Play.

In this target-based experience, players will be introduced to the lovable Olly the ox and set off on a new adventure on his beautiful island.Olly the Ox - Olly Power Play

Regarding the game’s main character, Schiff also expresses that “Olly is what sets this game apart from others. He’s cute and adds a lot of personality to the game. He’s fun to interact with and makes every play through of the game feel like a unique experience”.

Within the stages of game development, every game starts out with a vision and inspiration for creation. Development Director, Evan Graham advises that the inspiration behind Olly Power Play was to “create a game that focuses on simple game mechanics, with cute characters, that is easy for anyone to play and compete.”

See what players are saying about Olly Power Play!

The innovative aspects of Olly Power Play surely enhance VR’s escalating potential in the gaming industry. This virtual reality experience highlights fun and exciting gameplay, along with immersive sounds and audio effects. Players will be able to compete with their family and friends over 50 dynamic levels to hit targets with various fruits, earn bonuses, and set a new high score alongside their new pal, Olly. With these simple, yet exciting game mechanics paired with a range of levels, Olly Power Play is easy for people of all ages to experience and is available in the app lab now.

5 Virtual Reality Facts

5 Virtual Reality Facts you Need to Know

The world of virtual reality can be summed up into two simple words: ever-evolving. Due to recent innovation and technological advances, virtual and augmented reality has taken over and is here to stay for the long haul. Learn about 5 Virtual Reality Facts You Need to Know. 

The growing popularity of VR poses a question: “How much do I actually know about virtual reality?”

Fear not, we are here to get you up to speed! Grab your reading glasses and prepare to be enlightened. 

Here are five facts about virtual reality that will make you an industry expert in no time:

1. The first VR headset was created by Morton Heilig in the 1960’s and was originally named the ‘Telesphere Mask’ 

In 1962, American cinematographer Morton Heiling invented the ‘Telesphere Mask’. Otherwise known as the Sensorama. This device would come to be known as one of the first and earliest known examples of multi-sensory, immersive VR technology. Fact via ioi.London. 

As the Sensorama was quite advanced for its time, as it gave the player an experience of motorcycling throughout the streets of Brooklyn. Players were also given a satisfying VR experience. Due to feeling wind in their face, vibrations from the motorcycle seat, and an engaging 3D view of Brooklyn. (Are your minds blown yet? Ours surely are!)

2. VR was marketed around 5.1 million in 2017 and is expected to be worth around 20.9 million in 2025. 

This dramatic stat from Tech Jury shows this jump in revenue is likely caused by the constant technological advancements in the industry. Factors such as higher internet speeds, access to hardware, and an increase in willing consumers contribute to such innovation as well. Due to these figures, we can predict that the market for virtual and augmented reality will continue to skyrocket at a steady pace year after year. These are the statistics we love to see! Here at Waysun, we are excited to be a part of the VR market with our Meta Quest 2 game: Olly Power Play. 

3. The number of VR users in the U.S. has increased from 22.5 million in 2017 to 50.2 million in 2020

The always upgrading industry attracts more and more users every year. According to zippia.com, the VR market is projected to reach 65.9 million users by 2023. (That’s a lot of headsets!)

With this in mind, 99Firms also reported that 35% of these individuals that use VR are between 24 to 35 years old. We’re thrilled to see the industry continue to escalate, as more individuals become familiar with the world of virtual reality.

4. 91% of business organizations are already using or are planning to use VR.

Business organizations from all sectors have adapted VR technology in their workplace. Whether it is for training purposes, or just some office fun, virtual reality has surely weaved its way into the professional world.

Here’s another fun fact for you from Strivr.com:  VR training reduces the risk in the workplace by 43%. This accounts for safer work environments and happier employees. With this in mind, we have to ask: are you willing to incorporate virtual reality technology in your office?

5. VR technology can benefit mental health purposes.

Were you aware that VR has also made its way into healthcare? Forbes.com reported that virtual reality technology can be used to treat disorders such as depression, anxiety, and PTSD. The user who undergoes such therapy is presented with “real-life” virtual experiences that help them with mental health concerns or ease chronic disorders.

Furthermore, virtual reality has also provided benefits to the learning process. As the technology has been known to improve and even speed up learning abilities in general! (At this point, is there anything VR can’t do?)

 

Due to these facts, it is evident that virtual reality is no stranger to technology. Its success will only continue to multiply and spread across different sectors. Now that you’re a VR expert, we can bet you’re ready to pick up a headset and explore all of the benefits it has to offer!

 

 

 

 

Waysun Inc. Breaks into the World of VR with Olly Power Play

With the growing interest in VR games, Waysun Inc. launches its first game on Oculus featuring a target-based contest designed to challenge players and their friends.

ORLANDO, FL – April 27, 2022 – Waysun Inc. is thrilled to announce the release of Olly Power Play, a new option for VR gamers to add to their growing libraries. Show off your pitching skills in this target-based experience alongside the adorable ox named Olly! Enjoy over 50 dynamic levels and compete against friends to see if you can snatch the highest score on the leaderboard. Available in the app lab now.

 

The increasing demand for new VR content is the perfect opportunity for Waysun to introduce the world to their loveable character Olly and his beautifully designed world. This new experience is set on an inviting island where players can compete to clear out targets, earn bonuses, and set their high scores alongside Olly. Featuring exciting gameplay and immersive sights and sounds, Olly Power Play highlights VR’s potential in the gaming industry.

“We see VR as an opportunity to enhance the player experience in a positive way, and at Waysun our mission is to do just that.” – Ryan DiSanto, Chief Operations Officer for Waysun Inc.

 

About Waysun Inc.

Waysun Inc. is a full-service media and games publisher for owned and licensed content distributed across, mobile, PC, and TV platforms in the U.S. and global markets. Waysun Inc. values innovation, excellence, integrity, teamwork, diversity, and a global presence. Founded in 2016, the company specializes in providing critical services for developers to successfully launch and capitalize on their products, and has worked with brands such as Tencent, Boss Bunny Games, and Lammtara. For more information, visit waysuninc.com or follow @waysuninc on Facebook, Twitter, and LinkedIn.

Waysun Buys Majority Stake in Abu Dhabi start-up Boss Bunny

Boss Bunny will become the US gaming and entertainment company’s Middle Eastern publishing arm.

Abu Dhabi, November 24, 2021 – Boss Bunny Games, the Abu Dhabi-based mobile games developer and twofour54 partner, is set to become the Middle Eastern publishing arm of Waysun Inc. a U.S.-based gaming and entertainment company, after Waysun purchased a majority stake, less than two years after the start-up was launched. This transaction will allow Boss Bunny Games to leverage Waysun’s experience, expertise, and capital to increase efficiencies and accelerate the company’s growth as Waysun’s publisher in the Middle East and North Africa (MENAT).

Waysun Inc. is a full-service gaming and entertainment company for original and licensed content distributed across mobile, PC and TV platforms in global markets. The gaming and entertainment company’s portfolio of games emphasize simplicity while being dynamic and challenging. Waysun’s U.S. headquarters are located in Orlando, Florida, with offices in other markets across the globe, including China and the UK. The acquisition of a majority interest in Boss Bunny Games sees Waysun expand into MENAT for the first time, as part of its strategy to become a global industry leader.

“The acquisition is a powerful boost to the gaming sector in the region, as it will enable us to capitalize on the advanced and integrated business systems of Waysun in the MENAT region and beyond,” said Aziza Alahmadi, Co-Founder and CEO of Boss Bunny Games. Together, we will develop new games for our customers, seize investment opportunities that add fresh value to our company, and contribute to a sustainable regional economy.”

Ms. Alahmadi added; “Waysun and Boss Bunny Games share a vision that focuses on local MENAT talent acquisition and development. We will work together to invest in and grow the local talent base by launching a mobile games accelerator, which will boost mobile game publishing in the MENAT region and solidify Boss Bunny Games’ position as a regional leader.”

Boss Bunny Games is a mobile games developer and publisher with headquarters in Abu Dhabi, and a business office in Dubai. The company was established in early 2020 with twofour54 Abu Dhabi, the media, entertainment and gaming hub, and was supported by the Government’s AD Gaming initiative under which Abu Dhabi is being transformed into a global gaming hub.

“MENAT has become a vital market in the global gaming industry and this investment in Boss Bunny Games is an integral part of our global expansion plans,” said Aly Yip, CEO of Waysun Inc. “We are delighted to have found such an exceptional partner that produces fun and engaging games through a diverse and talented team. We share ambitions to pioneer the regional gaming industry for the long term, and look forward to a successful and prosperous partnership.”

“This investment by U.S.-based Waysun in Boss Bunny Games perfectly demonstrates that the international gaming market is recognizing the tremendous growth potential for gaming companies in Abu Dhabi,” said James Hartt, Director of Strategic Initiatives and Business Development at AD Gaming. “It also highlights the successes of the AD Gaming initiative. With the right support, infrastructure and talent gaming companies will grow faster in Abu Dhabi.”

Mr. Hartt added; “The global industry is fast-approaching a total revenue of $300 billion, and the Middle East is seeing the fastest growth. Driven by value-creating companies like Boss Bunny Games, Abu Dhabi is well and truly the place to be for any company in the gaming sector”.

Boss Bunny Games has been working towards establishing itself as the main mobile games developer and publisher in the region, and has a well-developed strategy and long-term vision of the gaming sector.

The company publishes and supports games from global indie groups and solo studios with a sharp focus on local talent. It has recently signed a partnership agreement with the Emirati Lammtara Studio to develop mobile games inspired by their popular cartoon series “Freej”. Waysun’s global industry experience will accelerate further growth and development in the MENAT and GCC markets.

CZN Burak – The Game, by Boss Bunny and Waysun Inc.

CZN Burak has entered the mobile gaming arena. Turkish Chef Burak Özdemir, nicknamed CZN Burak, has announced the launch of his new mobile game in partnership with Boss Bunny Games that will be launched at Etisalat Beach Canteen.

Titled “CZN Burak – The Game”, the game sees Chef Burak in the form of a superhero who competes through whimsical worlds competing food-themed enemies to collect ingredients and create stunning feasts. The mobile game is available free to download from Google Play Store, the Apple App Store, and Huawei App Gallery.

In this exciting mobile experience, players can select a Burak-themed superhero to control and take on a “run” through one of the worlds. During each run, players compete with food-themed enemies and collect ingredients to create feasts, which power-up their superhero.

Upon completing the run, or taking too much damage and fainting, the feast powerups will expire, but players will be rewarded with coins, kebabs, and other “currency” prizes. Using these currencies, players can permanently “level up” their superheroes, increasing their power to traverse ever more dangerous worlds.

Talking about the game, Chef Burak Özdemir said: “CZN Burak – The Game, will provide a new platform of communication with audiences across different ages in the MENAT region and worldwide. I am very excited to launch the game and take on a “run” into one of the adventure worlds! For many months we worked together with our partners at Boss Bunny Games to design and develop a game worthy of my fans around the world —a game that would be entertaining, a bit challenging, and fun.”

Chef Burak also expressed his gratitude to Boss Bunny Games, the developer and publisher who worked exclusively on the game, for their efforts and dedication to developing the game.

Boss Bunny Games, said: “The gaming industry, regionally and globally, is witnessing a steady growth in regard to development and publishing. This growth has directly impacted various sectors and spheres. Increasing demand from companies and influential people, both in the region and worldwide, to use mobile games as an effective marketing and educational tools is on the rise. The ultimate goal is to introduce their target audiences to their values, principles, and offerings in new and engaging ways.”

Boss Bunny Games also stressed that the move is in-line with its strategic objectives to boost its position as a leading mobile games developer in the MENAT region and serves as a major step towards enhancing its presence on the games publishing global arena.

The public will have the opportunity to challenge Chef Burak, try out the new game and win valuable prizes at Etisalat Beach Canteen in Dubai every Thursday. You can download the game from: https://www.cznburakgame.com/

Boss Bunny’s experienced team includes professionals who have been working at the forefront of game publishing both regionally and globally since the late 1990’s.

Recently, Boss Bunny Games sold a majority stake of its company to Orlando, FL-based gaming publisher, Waysun Inc.

Technology Partners at WCCE 2021: Waysun and Boss Bunny

This year, Boss Bunny Games, Waysun’s MENA publishing arm, was invited as a Technology Partner at the World Conference on Creativity Economy (WCCE) in Dubai on December 7-9, bringing technology, augmented reality, and new games to the world stage. The high-energy event was filled with creatives, artists, and designers of all varieties. On the conference floor, there were live knitting demonstrations, sustainable fashion, larger-than-life art pieces being painted in real-time, and more. The team was joined by partners Tencent Cloud and others.

During the three-day immersive event, Boss Bunny and Waysun presented new and upcoming gaming and technology content. One of Boss Bunny and Waysun’s primary efforts includes creating and presenting unique cultural content in a way that is accessible to the world through major and recognizable IP brands like CZN Burak, Freej, and Denahy.

Additionally, the event saw notable attendees such as Her Excellency, Noura Al Kaabi, Minister of Culture and Youth for the United Arab Emirates, who stopped and spoke with us about our endeavors.

Some key takeaways from the event:

  • Earlier this fall, Boss Bunny released CZN Burak – The Game, a mobile action-adventure game featuring the famous Chef Burak Ozdemir. You can download the game here.
  • Next year, Boss Bunny has plans to release mobile games based on Mohammed Saeed Harib’s well-received animated comedy series Freej, and another titled, Denahy, based on the brand and stage name of comedian Hassan Assiri.
  • Boss Bunny announced the creation of a new accelerator program that will focus on curating, training, and developing international talent with a focus on driving entertainment and economic development in the region.
  • Waysun announced its global partnership with Tencent to create Stella, a new software service launching in the near future for companies and developers to create their own technical projects.
  • Boss Bunny announced the winner of Game Jam, an annual contest run to promote game development and education in the region. The total awards of this years Game Jam amounted to 100,000 AED.

The World Conference on Creative Economy shared via social, “as the UAE chapter of #WCCE2021 came to an end last week, we’d like to thank you all once again for attending WCCE 2021 and contributing to the development of the creative economy, it has been an incredible event here in Dubai and this is just the beginning.”

New Game Development Accelerator Coming to the UAE

At WCCE 2021, Waysun and Boss Bunny announced the creation of a new accelerator program, intended to support passionate game developers on their journey of entrepreneurship.

The Accelerator will be a world-class initiative for attracting and training game talent, and systematically enabling that talent to commercialize online games for global success. 

The core benefits afforded to participants include: 

  • Working with world-class mentors to provide guidance, training, and mentorship 
  • Gaining soft and technical skills needed for successful game development 
  • Training for user acquisition, marketing, and publishing 
  • Learning the ins and outs of revenue generation, engagement, and live ops management 
  • Elevating their gaming and development content specific to the MENA region 

Through the developed mentorship program, industry leaders will work with participants, using personal experience, to navigate issues they can expect to face during each phase of the game development process.  

Some of the mentors include*:


Michael Wombwell: Michael is one of the founding figures of the video games industry in the Middle East. In 1996, he founded Red Entertainment Distribution and led it to become the largest video game distributor in the GCC for the largest AAA Publishers such as EA, Activision Blizzard, etc. Michael sold RED in 2016 and is now CEO of DEVCO – a Digital Entertainment company based in Dubai. He is also a board member of two UK-based companies. 

David Reeves: David is an International Executive Experienced in Sales & Marketing – within Europe, America, Asia, and the Middle East with 20 years in the FMCG sector including 17 Years in the Video Game Industry from MD of SONY PlayStation in Germany, CEO and President of SONY PlayStation EMEA and COO of Capcom Europe. Currently coaching SMEs and startups in 8 countries. David also acts as non-executive Director and investor on several businesses. 

Current Accelerator managers Aziza Alahmadi, Founder and CEO of Boss Bunny Games, Geraint “G” Bungay, Co-founder & Board Member, Aly Yip, CEO of Waysun, Inc., and Ryan DiSanto, COO of Waysun, Inc., plan to work with successful applicants to offer a full 360 support package to enable them to have the best possible chance of success during their time in the program and after.

*Mentor list current as of publishing date. This list is subject to change.  

Game Jam 2021

One of Waysun and Boss Bunny’s primary efforts is to stimulate entertainment and economic growth in the MENA region. Game Jam is one way that goal is reached.

What is Game Jam? In short, it’s a global gaming competition hosted by Boss Bunny Games. The competition is an incredible opportunity for talented teams worldwide to come together to design, collaborate, and make their dreams a reality. The competition features industry speakers from Unity, training, and personalized guidance and support. Game Jam is more than a competition. It’s an event that shows the world that the UAE is at the forefront of art, culture, and technology. This year, Game Jam’s theme was Future Technology Inspired.

The structure of the competition includes teams creating a game over just two short days. Then, the games are reviewed by our panel, and three top ideas are chosen for potential funding and development.

The Game Jam was held online this fall from November 28-30, 2021. Contestants had the chance to speak to world-class mentors using Teams and Discord. This year’s winners received amazing prizes including 50,000AED first prize 30,000AED second prize 20,000AED third prize and a chance to develop their game. Game Jam 2021 saw 1,095 participants from 53 countries.

Boss Bunny announced the winners on social media, as well as at the World Conference on Creative Economy event in Dubai, during the days of December 7-9, 2021. Check out the winners below:

Visit the website for Boss Bunny Games Jam here and stay tuned for more game growth opportunities.

What the Future of Mobile Gaming Might Look Like

Mobile gaming has been a part of mainstream culture since Tetris hit the very small screen in 1994 (bet you thought it was Snake in 1997). Fast forward 27 years and the landscape has evolved to include multi-player experiences, incredible graphics, and epic storylines. But, what’s next?

Here’s a list of 5 things experts expect for the future of mobile gaming.

1. Financially, mobile gaming is projected to grow.

$100 billion – that’s the revenue mobile gaming is set to reach by the end of 2021, according to Newzoo. The 2010’s were a double-digit decade of growth for the industry. With advances in tech and the saturation of iPhones (or Androids, we don’t judge), that number is likely to continue growing into the next decade.

2. Augmented reality (AR) and virtual reality (VR) will become increasingly common.

Remember back in 2016 when Oculus VR headsets were all the rage? Well, developers and engineers are continuously working on ways to bring that tech to our phones.

Features like Google AR and those flaw-erasing, super-popular Snapchat filters have made use of this tech already. Over time, experts expect people will become more accustomed to AR and VR, adding new elements to the mobile experience.

3. More devices will be designed with mobile gaming in mind.

Tech companies like Huawei, Asus, and Lenovo, both well-known for making computers, have released phones recommended for mobile gamers. Topping the list of features, they offer include faster refresh rates, gorgeous displays, and dual front-facing speakers.

As graphics and features continue to excel, the devices used to play will follow suit. Food for thought: If Apple made a phone for mobile gaming, would people buy it? Until then, check out TechRadar’s recommended gaming phones here.

4. 5G will make it easier to play in real-time.

One thing that’s created a community amongst console gamers throughout the years is the ability to team-up and play immersive games in real-time. With the emergence of 5G, mobile-first products will increasingly draw in players for this same reason.

Enjoy the camaraderie and instant action on the go? Get ready. Faster download speeds and stronger internet will create seamless playing experiences according to an article from the WSJ.

5. Cross-platform capabilities will continue to grow.

Whether a gamer’s primary console is a PlayStation or a Samsung, developers are making strides to connect them all. Fortnite now allows players from all platforms to compete in its free-to-play battle royale game.

The industry expects to see other companies expanding their cross-platform capabilities to attract new players and reach new markets.

We want to know: what are you looking forward to most? The surge of 5G networks, cross-platform expansion, or the potential for holograms? With the mobile gaming industry on the up-and-up, it’ll be interesting to see what we’re doing with our phones in another 27 years.

4 Mobile Gaming Genres You Need To Know About

August 4, 2021

Just like books and movies, games have genres, too. If you’re an industry professional, understanding the top genres can be helpful in business. And, if you’re just an enthusiastic gamer, you might need this information for trivia eventually — you never know.

Here are four super-popular mobile gaming genres for Android users, according to Statista.

Casual

Flappy Bird, Super Nano Jumper, and Comic Boy are all considered casual games. So what makes a game… casual?

Well, typically these games have a lighter learning curve. They also don’t demand a lot of time from the player, meaning sessions are shorter.

Additionally, casual games are generally designed to appeal to a mass audience. It’s worth noting that plenty of mobile games are technically considered casual even if they fit into another genre. According to an article by Udonis, Casual games make up 78% of mobile game downloads.

Puzzle

You might have guessed already, but Puzzle games are notoriously popular on both the Google and Apple App Stores. Drop Four, Color Maze, and Tetris are just a few fun and challenging puzzle games we love. Depending on who you ask, Candy Crush and Bejeweled are also considered puzzle games, but a more specific type, called a Match 3.

Simulation

Simulation games are characterized by their similarity to real life. Most often, these games replicate the feeling of real-life events, like the famous Sims game we all know and love. Other common themes include caring for a pet, interior designing, hunting, or flying an airplane.

Did you know simulation-style games are used for training purposes, too? Imagine playing a version of “The Office” to prepare for the dynamics of working 9-5.

Runner

Runners are those fun games you stand over your friends shoulder to watch. Subway Surfers and Temple Run are the two most notable runner games to date. One of the best things about runner games is that there are seemingly no limits to how far you can go.

If you have reached the end of one of these though, please tell us what happens.

Which of these genres do you find yourself playing most?