New Game Development Accelerator Coming to the UAE

At WCCE 2021, Waysun and Boss Bunny announced the creation of a new accelerator program, intended to support passionate game developers on their journey of entrepreneurship.

The Accelerator will be a world-class initiative for attracting and training game talent, and systematically enabling that talent to commercialize online games for global success. 

The core benefits afforded to participants include: 

  • Working with world-class mentors to provide guidance, training, and mentorship 
  • Gaining soft and technical skills needed for successful game development 
  • Training for user acquisition, marketing, and publishing 
  • Learning the ins and outs of revenue generation, engagement, and live ops management 
  • Elevating their gaming and development content specific to the MENA region 

Through the developed mentorship program, industry leaders will work with participants, using personal experience, to navigate issues they can expect to face during each phase of the game development process.  

Some of the mentors include*:


Michael Wombwell: Michael is one of the founding figures of the video games industry in the Middle East. In 1996, he founded Red Entertainment Distribution and led it to become the largest video game distributor in the GCC for the largest AAA Publishers such as EA, Activision Blizzard, etc. Michael sold RED in 2016 and is now CEO of DEVCO – a Digital Entertainment company based in Dubai. He is also a board member of two UK-based companies. 

David Reeves: David is an International Executive Experienced in Sales & Marketing – within Europe, America, Asia, and the Middle East with 20 years in the FMCG sector including 17 Years in the Video Game Industry from MD of SONY PlayStation in Germany, CEO and President of SONY PlayStation EMEA and COO of Capcom Europe. Currently coaching SMEs and startups in 8 countries. David also acts as non-executive Director and investor on several businesses. 

Current Accelerator managers Aziza Alahmadi, Founder and CEO of Boss Bunny Games, Geraint “G” Bungay, Co-founder & Board Member, Aly Yip, CEO of Waysun, Inc., and Ryan DiSanto, COO of Waysun, Inc., plan to work with successful applicants to offer a full 360 support package to enable them to have the best possible chance of success during their time in the program and after.

*Mentor list current as of publishing date. This list is subject to change.  

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