Waysun Inc. Makes Key Leadership Appointments
May 5th, 2021
The entertainment and video game company expands its team with the recent hires of Chief Technology , Strategy and Creative Officers.
Orlando, FL – May 5, 2021 – Waysun Inc., a full-service entertainment and video game company for owned and licensed content globally distributed across mobile, digital, and console platforms, is expanding its team with four key leadership appointments. All executives are based out of Waysun’s headquarters in Orlando, Florida and report to Aly Yip, CEO of Waysun Inc.
“We are thrilled to have these experienced leaders join our team and help us drive Waysun’s global growth and success. Their combined experience in the entertainment, technology and media sector, as well as expertise in the game development, animation and fundraising, will contribute to Waysun’s expansion and leadership on the casual gaming segment, ” Yip says.
Ben Wronsky, Chief Technology Officer
Wronsky brings more than two decades of experience in technology development for the online, games, and entertainment industry. At Waysun, he leads the organization’s vision in technology, research, and development of the company’s games portfolio and platform.
As a 15-year veteran of Electronic Arts (EA), he held various leadership positions in graphics and technology development. Some of the key franchises Wronsky has contributed to include MADDEN NFL, FIFA, Tiger Woods PGA Tour, and Need fo Speed among others. He played an important role in transitioning several AAA games to new consoles and guiding the development of innovative technologies to enable immersive interactive storytelling.
Wronsky holds a bachelor of Science in Computer Graphics and Animation from California State University, Chico.
“The intersection of technology and gaming has redefined the industry in recent years. Technologies like augmented and virtual reality are now becoming mainstream and are changing the way consumers interact with content. I see this continuing to expand, along with transformational technologies such as artificial intelligence, not only in consumer experiences but also in mobile hardware, the cloud and backend systems, as developers leverage new capabilities for product innovation.” Wronksy says.
Bill West, Chief Strategy Officer
West is a seasoned executive in the entertainment and gaming industry and a leader in content publishing and creation. At Waysun, West is responsible fro globally executing the company’s operation and strategic plans. In this role, he has forged partnerships with companies including EA and The Walt Disney Company, among others, to license games and entertainment content.
In his tenure, West has consulted for major global brands, including SEGA, Warner Bros, Microsoft and AT&T, handling strategy and deployment for game distribution and expansion into new markets. He also held leadership positions at Redbox, Acclaim Entertainment, The Jim Henson Company, Codemasters and Climax Studios.
West has a Bachelor of Arts in Finance from the Catholic University of America and a MBA in Entertainment and Finance from the University of Southern California.
“Casual gaming has reached a new level in the past year, with consumers using it to connect virtually with family and friends, I expect this trend to continue as audiences look for social and multiplayer experiences while they play their favorite games on mobile, digital, and console,” West says. “I am excited about what we have in store for Waysun as. drive forward our strategy of embedding entertainment and education in our gamin portfolio.”
Chris Maras, Chief Creative Officer
Maras brings more than 30 years of experience in the entertainment industry as a creative director and producer. At Waysun, he oversees the creative development and production of the company’s proprietary games with a focus on creating enriching experiences for. gamers.
Maras was a senior creative leader at entertainment giants including Universal, The Walt Disney Company, Electronic Arts, Sony, and Warner Bros. He has worked on feature films such as Aladdin, The lion King and The Iron Giant, as well as game franchises including madden, NBA Live, Medal of Honor, and Toy Story 3. Maras also helped develop experience for Super Nintendo World at Universal Studios Japan.
Maras has a Bachelor of Fine Arts in Film/Video from California Institute of Arts.
“In an increasingly competitive market, seamlessly bring real world elements together with new innovative technologies for everyone to enjoy is an essential component of success. Developers are no able to create unique worlds or utilize existing ones to build relationships with players like never before as they fully immersed in an experience,” Maras says.