Company Updates

Waysun Inc. Makes Key Leadership Appointments

December 15, 2021 / Company, Industry / By

May 5th, 2021

The entertainment and video game company expands its team with the recent hires of Chief Technology , Strategy and Creative Officers.

Orlando, FL – May 5, 2021 – Waysun Inc., a full-service entertainment and video game company for owned and licensed content globally distributed across mobile, digital, and console platforms, is expanding its team with four key leadership appointments. All executives are based out of Waysun’s headquarters in Orlando, Florida and report to Aly Yip, CEO of Waysun Inc.

“We are thrilled to have these experienced leaders join our team and help us drive Waysun’s global growth and success. Their combined experience in the entertainment, technology and media sector, as well as expertise in the game development, animation and fundraising, will contribute to Waysun’s expansion and leadership on the casual gaming segment, ” Yip says.

Ben Wronsky, Chief Technology Officer

Wronsky brings more than two decades of experience in technology development for the online, games, and entertainment industry. At Waysun, he leads the organization’s vision in technology, research, and development of the company’s games portfolio and platform.

As a 15-year veteran of Electronic Arts (EA), he held various leadership positions in graphics and technology development. Some of the key franchises Wronsky has contributed to include MADDEN NFL, FIFA, Tiger Woods PGA Tour, and Need fo Speed among others. He played an important role in transitioning several AAA games to new consoles and guiding the development of innovative technologies to enable immersive interactive storytelling.

Wronsky holds a bachelor of Science in Computer Graphics and Animation from California State University, Chico.

“The intersection of technology and gaming has redefined the industry in recent years. Technologies like augmented and virtual reality are now becoming mainstream and are changing the way consumers interact with content. I see this continuing to expand, along with transformational technologies such as artificial intelligence, not only in consumer experiences but also in mobile hardware, the cloud and backend systems, as developers leverage new capabilities for product innovation.” Wronksy says.

Bill West, Chief Strategy Officer

West is a seasoned executive in the entertainment and gaming industry and a leader in content publishing and creation. At Waysun, West is responsible fro globally executing the company’s operation and strategic plans. In this role, he has forged partnerships with companies including EA and The Walt Disney Company, among others, to license games and entertainment content.

In his tenure, West has consulted for major global brands, including SEGA, Warner Bros, Microsoft and AT&T, handling strategy and deployment for game distribution and expansion into new markets. He also held leadership positions at Redbox, Acclaim Entertainment, The Jim Henson Company, Codemasters and Climax Studios.

West has a Bachelor of Arts in Finance from the Catholic University of America and a MBA in Entertainment and Finance from the University of Southern California.

“Casual gaming has reached a new level in the past year, with consumers using it to connect virtually with family and friends, I expect this trend to continue as audiences look for social and multiplayer experiences while they play their favorite games on mobile, digital, and console,” West says. “I am excited about what we have in store for Waysun as. drive forward our strategy of embedding entertainment and education in our gamin portfolio.”

Chris Maras, Chief Creative Officer

Maras brings more than 30 years of experience in the entertainment industry as a creative director and producer. At Waysun, he oversees the creative development and production of the company’s proprietary games with a focus on creating enriching experiences for. gamers.

Maras was a senior creative leader at entertainment giants including Universal, The Walt Disney Company, Electronic Arts, Sony, and Warner Bros. He has worked on feature films such as Aladdin, The lion King and The Iron Giant, as well as game franchises including madden, NBA Live, Medal of Honor, and Toy Story 3. Maras also helped develop experience for Super Nintendo World at Universal Studios Japan.

Maras has a Bachelor of Fine Arts in Film/Video from California Institute of Arts.

“In an increasingly competitive market, seamlessly bring real world elements together with new innovative technologies for everyone to enjoy is an essential component of success. Developers are no able to create unique worlds or utilize existing ones to build relationships with players like never before as they fully immersed in an experience,” Maras says.

Waysun Inc. Brings Casual Gaming to The World

November 29, 2021 / Company, Industry / By

May 4th, 2021

Waysun Inc., a full-service entertainment and video game company, creates its own casual games and partners with developers to launch products in the highly nuanced gaming market worldwide.

Fast Facts:

  • Business Model: Operating in a niche segment, Wayusn utilizes exclusive distribution pipelines into global casual gaming growth geographies, offering developers a marketplace for their content and helping them determine the best platforms for distribution, including PC, Mobile, and OTT.
  •  Industry Knowledge: Its team of experienced leaders brings expertise from the gaming and entertainment industries, with tenures at global companies including Electronic Arts (EA), Sony, and The Walt Disney Company, among others.
  • Distribution Partners: Some of the publishers that Waysun works with include EA, Petricore, KISS Publishing, SNK, and Chuanpu, among others. The company continues to forge partnerships with relevant industry players, providing an entry path for developers into a highly nuanced global market.
  • Game Portfolio: With 40 casual games already on the market, Waysun is working on a new creative offerings that will continue to drive the industry forward. The company’s portfolio of games emphasize simplicity, while being dynamic and challenging. This means anyone can play for the period that they desire in a friendly game environment,
  • Financials: Waysun has completed two successful rounds of funding, including a seeding round in 2018 and Series A round, completed in 2020, raising a total of $7.5 million.
  • Location: The company’s U.S. headquarters are based in Orlando, Florida with global presence in markets including China, the UK, and Canada, soon expanding into MENA and Southeast Asia.

Orlando, FL – May 4, 2021 – throughout the past decade, online gaming has surged, specifically the casual gaming segment where people have turned to for entertainment – and, most importantly, a way to stay connected to others virtually.

Waysun Inc. is an emerging global player in this category. As a full-service entertainment and video game company, Waysun aims to engage casual game developers and publishers to help them navigate the highly nuanced path to globalization. Waysun offers casual gamers experiences that are stimulating, positive, and dynamic – reminiscent of classic formats – while leveraging the latest technology and entertainment innovations. By making its games readily available across familiar platforms, from mobile to PC ad OTT, the company is putting gaming within everyone’s reach.

With a global focus, Waysun leverages its industry expertise and market knowledge to help experiences and up-and-coming developers penetrate gaming markets worldwide, including China, where the ecosystem is highly regulated. in this market, Waysun has partnerships that provide a pipeline to more than 300 million consumers.

“We identified a niche opportunity in the casual gaming segment and acted on it to build the company. While the industry is rapidly growing, to be successful and integrate global markets, developers need to know how to navigate different regulations, and that is where we come in. Waysun works with developers who are looking to expand into new markets and helps them create a seamless integration process through design, development, and submission,” Aly Yip, CEO fo Waysun Inc.

Beyond consulting for other players in the industry, Waysun develops its own casual games that combine fun and socially engaging components for all audiences. Whether consumers want to play for 15 minutes or an hour, Waysun’s gaming catalog offers an entertaining and enriching experience.

Slated for Holiday 2021, the merging entertainment and video game company will launch a mobile AR game where players can adopt and care for virtual pets, contributing to their health, growth, and development, all while being rewarded as pets achieve certain milestones. the endgame: players consume positive content in a healthier way, bringing out a kind and nurturing spirit.

Some of Waysun’s games already on the market that emulate this purpose with a lovable attitude and positive tone, include:

  • Badminton Stars: Like the real-life sport, it requires speed and quick reaction to get to the top of the leaderboard. In addition, players can play virtual matches and engage with other users.
  • Snoring Elephant Puzzle: With more than 300 million play worldwide, the game incorporates the basics of physics and puzzles with cute animals.
  • Trito’s Adventure: Players make a journey to greek mythology in a puzzle game to look for scattered fragments of a broken trident.

Creative and engaging content such as this, sets Waysun apart as a player looking to embed not only fun, but also personal growth on their games.

“As an experienced player in the entertainment industry, we know that content has an enormous impact on society. By creating games that are fun but also enriching social, and that promote physical movement, we are paving the way for a more purposeful and inclusive industry, one that brings out the kind and nurturing spirit within all of us it comes down to creating a movement as we develop gaming content,” Yip added.